Reasonable differentiation strategy

                                          Reasonable differentiation strategy

Product differentiation for floor enterprise is extremely important, because it is an important factor to guarantee the market share of product. Differentiation are mainly reflected in three aspects: first is the material difference; second is technology differentiation, third is a targeted market differentiation

Over the past 10 years, floor industry rapid rise, the annual output value has exceeded 30 billion yuan, bring related upstream and downstream industries more than $one trillion turnover . In this one phase, development of floor industry is plain sailing, sales channel of brand enterprise expansion very quickly .But for floor enterprise whose profit are excessive cut thin, in the current environment, bound, or break? Restructuring or transformation? This is a very sensitive but must choice problem.

This problem need to look at it from two aspects: one is to see the reality; two is to see channels and talents. To prior to the arrival of the opportunity, floor enterprise must strengthen product innovation; to expand the marketing thinking ; reform management mode. For conditional enterprise, it is the best time to expand market share and recruit talents.